zeitgeist |ˈtsītˌgīst; ˈzīt-|noun [in sing. ]the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time : the story captured the zeitgeist of the late 1960s.ORIGIN mid 19th cent.: from German Zeitgeist, from Zeit ‘time’ + Geist ‘spirit.’
Ok so that cleared up.The Storey so far….My beloved LX3 Panasonic camera is going wrong, and being the suspicious person that I am, immediately thought’ ‘built in obsolescence.‘ So i googled it just for fun.Well found some great links on you tubehttp://youtu.be/N2KLyYKJGk0Planned ObsolescenceThis video really explains the theroy pefectly, especially the light bulb that is still working after over a 100 years!!!!!So what is going on???So on my previous blog I went into the idea of Desire over Need, thanks to Edward Bernays( http://felixfatfunk.blogspot.com/2010/11/psycology-of-crowd.html ). This really goes into the corporate company cartels that arose to create false markets, due to product failure after a period of time (just long enough to keep brand loyalty ), so that we purchase again and thus keep the ‘consumer’ model going. So yes we know that, but the depth of the roots of this idea are really frightening, and thus lead to MASS waste/Landfill/ moved to third world countries, who really pay the price. No thought of finite resources, only the support of the blaoted market economy that needs growth at all costs.I have argued strongly against zero growth in the past due to the spirit of human evolution. Parents wanting their off spring to have a better life than themselves. So not wanting a dictatorial regiem (grew up in the Cold War) growth is ‘Evolution’. But not the monterist view which relies of an ever increasing debt on money that was printed out of nothing in the first place.Its now called ‘Product Life cycle’ just imagine an aircraft failing after a year, or a communication satellite (that has a life of 25years ) breaking down before its ‘life cycle’. ATM machines are old and very rarely fail, yet computers fail after 3+ years. The best example is the old telephone system, when it was owned by the telephone company, the phones lasted forever, as coming out to service them would cost money, now, mobile handsets are changed between 12-24 months, still don’t believe it goes on? I have had two Sony camera’s fail after 2 years to the day virtually, the reason? A particular glue that dry’s out causing failure, forums are full of dissatisfied customers , Sony ignore it knowing its a numbers game. They are big enough to take bad press and and they know that in the end we will get tired and buy another camera. Though as for me I won’y buy another Sony product. This would not happen if we were truly serious about sustainability.Built to last? Cartels in the market and Governments won’t accept it as the trap of the Monetarist model needs to have growth to pay the ever increasing debt of the previous generation. It is legalised Pyramid selling.Note;You Tube’s embedding not working, so click on link.http://www.youtube.com/watch?v=I5DCwN28y8o&feature=related
Note: The Chip for failure!!!!!! Fact not fiction. In all our printers and computers.
‘The Man in the White Suit’
This Film is a hoot, but opens the can of worms that is the short term view of employer and employee due to the system that needs the flow of capital, A real classic film.
So the main event
So linked onto this movie, now I am sure most of you are aware of this movie (I wasn’t ), but if not, its free on You Tube its 2h 40 mins long (for good reason) and a must watch if you really want to understand the big picture of true sustainability. Rather than a fringe touchy feely thing. The core or big picture has to be tackled other wise the status quo will remain.
I have long held the belief that debt is what controls 95% of us, the basic theory being, a debt ridden population needs to service that debt, so employers can easily enslave people to a wage packet, and when times are really hard they don’t have to increase wages, as the saying goes ‘you pay just enough to stop people leaving.’
As Landscape Architects we have an opportunity to create environments that in their planning can to a degree, effect the populous that live there (but only to a degree, not entirely, don’t make the mistake of the Modernists).
Rather than going through the strengths and weaknesses of the film (some area’s that I feel area bit weak are at the beginning and the utopian view at the end especially the actual design, Le Corbusier would of loved it, Tom Turner would hate it). How can I put it into some kind of context for my final proposal? Bottom line still seems to be ‘Hope, social mobility, tackling the issue of finite resources with a structured approach of energy consumption, place-making, breaking the monopoly of landownership by corporations/landlords especially via the theft of Leasehold and a real alternative to the present norm of build ’em cheap/run with a profit, philosophy.
I am in the fortunate postion of owning just enough to get by and not being completely flattened by ‘the man’. So i don’t have the pressure of being a complete wage slave, thus choice ,freedom etc.
In my latter years my little pearl of wisdom, is that the consumer society needs us to judge each other constantly, do we measure up? am i fitting in? what will people think, the trick is to not judge others… just accept or even ignore. Then when others judge you badly etc, its not in your value system and thus you can be free of the oppression of being judged. So what is my value system? Using my talent for the betterment of others.
Six plus billion people on the planet and if, so and so thinks blah blah.. really does it matter? Just get on with doing what you were/are designed for. We are all less that perfect and have plenty of ‘fails’ in our cupboard, so the pointing of a finger always has three pointing back for good reason ( and those who have a ‘Faith’ the thumb pointing to Heavenly direction).